Advantages of oligopoly in UK supermarket industry

Advantages of oligopoly in UK supermarket industry Oligopoly in UK supermarket industry Supermarket, which provides a retail sales service, is an indispensable place for people who buy the daily things. The definition of oligopoly is that an economic condition in which there are few independent suppliers of a particular product that competitive pricing does not take place (Answer, 2010). It is manifest that the UK supermarket is under the structure of oligopoly. There are four main characteristics of supermarket in the UK. The first point with respect to this is that all the super markets in the UK sell similar products and produce branded products. Secondly, look at the bar chart on the right, the big companies has larger market share, because the big supermarkets will set high barriers to avoid new supermarket into market. More importantly, the companies must be interdependent. If one large supermarket takes an action, it will directly affect another supermarket. The chairman in the supermarkets has to take into account likely rea ctions of rivals to any change in price and output and the interdependence of sellers can keep the price stability. Finally, non-price competition is a significant strategy for selling, such as the VIP cards, online shopping. The term marketing mix refers to different elements within a strategy designed to create demand for a product (Anderton, 2008; 324). Considering of the marketing mix right for the products means all the important bases are covered in the marketing campaign and it will help the companies gain more profits. This market structure creates both advantages and disadvantages. The lower price and the creative services are the advantages, but in the oligopoly market, the collusion between the companies will have detrimental influence upon the consumers. In oligopoly market consumers can enjoy a lower price for the products. Most of supermarkets in the UK sell the products from the same grocery brands, such as Kellogg’s, Heinz and Walkers Crisps (Which, 2007). The products which be sold in different supermarkets are the same and we called it homogeneous. Mysupermarket (2010) illustrates that the same products in different supermarkets have a similar price. Thus, it means that all the supermarkets need to pay almost the same cost of the products. The larger companies might pay slightly lower than the smaller one, because the quantity of the goods which the larger companies need to buy is more than the small companies so that larger companies will have a bigger discount. The lower cost help the larger supermarkets have superiority in the low price to attract the consumers. Because of the oligopolistic market, all the companies compete on price so that different companies take different measures appeal to the consumers. Figure 2 is a kinked demand curve and it assumes that a firm will reduce its price if a competitor starts a price war, but will leave price unchanged if a competitor raises its price. Thanks for the oligopoly structure, price is rigidity. Tesco promotes the discount coupon to the consumers and they can use these coupons to save their money while they buy goods in Tesco (Couponmountain, 2010). Discount coupon appeals consumers to shopping in this supermarket, thereby making the contribution to marketing. BBC(2006) reports â€Å"Supermarket Sainsbury’s is to sell more than 500 of its own-brand products in compostable packs instead of plastic as it seeks to cut packaging waste†. Sainsbury’s uses new packing way to pack the organic fruit and vegetables. This can reduce the cost of products and it is also a good way for the environment. Providing the low price is in the best interests of consumer.

Hardware Infrastructure in Any Big Business or Federal Organization Research Paper

Hardware Infrastructure in Any Big Business or Federal Organization - Research Paper Example Project Objective: The project’s objective involves the identification of several needs and difficulties encountered during the process of managing information and Technology infrastructure basing on several factors. This involves the scope of the project together with the assigned deliverables. Factors to consider include technology comparison, financial budgeting, inventory assessment, and associated costs. Deliverables: 1. Determine efficiency of an organization’s resources 2. Determination of the reliability of an organization’s current assists 3. Determine the cost of infrastructure upgrade Milestones: The completion of the project has to take place before 2016. According to Chambers (2015), the instantaneous events associated with the IT project include; 1. Permits Approved- 20th October 2015 2. Assets inventory Taking – 20th October 2015 3. Determination of costs involved in supporting and maintaining hardware – 20th November 2015 4. Evaluation of probably available technology – 30th November 2015 5. Making of the financial budget – 5th December 2015 6. Final Inspection – 30th December 2015 Technical Requirements: The project considers many technical issues so as t successfully attain the desired objectives. The technical aspects touch on the availability, reliability, and the performance of the project (Ambler, 2004). 1. Determine the challenges of changing old/Obsolete Information Technology hardware infrastructure 2. Renew the IT infrastructure with an organizations budget

Assignment Example | Topics and Well Written Essays - 1750 words - 2

Assignment Example Having majored in finance, I am looking forward to build my own business and apply my learned knowledge in my business. I am a hard working person who would like to excel in the real estate sector. In this document, I offer my statement for long-term career goal, personal development, vision, mission, professional development, self assessment, description of my business dreams, and strategic professional development. Direction-mission, vision, values In order to stay focused in realizing my personal and professional ambitions, I have taken time in preparing my goal statement. My strategic plan is to ensure efficiency and effectiveness in all my personal and professional endeavors. I am well informed that without a proper goal statement and strategic plan, success in personal life and work can not be realized. Goal statement helps in figuring out what companies or industries a person is interested in. A long-term goal statement help in figuring out what one needs to accomplish in thei r career. For my sake, I am focused on starting and developing my personal business. I have a vision of starting a personal business in real estate. In order to be successful in my business plans, I must focus on self evaluation and development planning to enhance my capacity in realizing my long-term goal. It is essential for each person to know what he/she want to do in order to attain success. Knowledge on the strategies and approaches of gaining success is also essential in personal and professional development. External environment The Location of my indented real estate business will be at San Francisco. This is a perfect location due to the overwhelming market of real estate business in the area. For me, the weather and business environment in San Francisco is favorable for my personal and professional development. I like the warm and humid atmosphere of San Francisco. The good geographical environment and climate will help productivity and quality of my work. This is both fo r personal development of mood as well as availability of market. The geographic location is very suitable for diverse employees. Internal environment Luckily for me, I am well aware of what I want to do. I am also well aware of how to attain success in my personal and professional endeavors. My interests are in real estate business. Being a major in Finance, I will be able to successfully manage my business firm. I am a very outgoing and hardworking person who will be able to relate well with other business partners, employees and customers of all levels. I am very outgoing and able to interact with people of all backgrounds in a humble manner. Combination of these character traits with my knowledge in finance will make me succeed in real estate business. The first and fore most fundamental step in my long-term personal and professional development plan is gaining a degree in finance. Academic knowledge is of great importance in realizing my professional career objectives. I am ful ly aware that it is fundamental to get my feet wet in many areas so as to attain success. This will help me in furthering my knowledge, skills and understanding in finance. I am planning to apply for different positions of internships in finance and real estate. This will offer me the necessary preparations needed in real estate industry. By attaining my education and internship, I will be able to gain the necessary experience on different aspects of